Local Favorite to Global Icon
We help exceptional brands expand into the U.S. market - with care, strategy, and soul.
Who We Are
HOJIA is a California based holding company focused on creating valuable connections throughout the world.
Our Mission
HOJIA’s Mission is to become the bridge between East and West by connecting people through the stories, flavors, and cultures.
Our Mission
HOJIA’s Mission is to become the bridge between East and West by connecting people through the stories, flavors, and cultures.
Our Vision
HOJIA’s Vision is to identify local gems and transform them into globally recognized brands without losing their authenticity while adapting the local cultures
We Believe
HOJIA believes that great brands are built on more than just products. They have their own purpose and personality. We are here to amplify both to the broader range of markets.
We Believe
HOJIA believes that great brands are built on more than just products. They have their own purpose and personality. We are here to amplify both to the broader range of markets.
How We Help
HOJIA's focuses on finding local brands that have ambition to grow their business beyond their borders. We are committed to offer a full-stack platform to assist your brand’s soft-landing and scaling in the US.
U.S. Market Entry & Operational Setup
Localized Brand Strategy & Positioning
Tech-Enhanced Store Models, e.g., intelligent tea machine
Legal, Permits, Compliance, Lease agreements
Supply Chain
Brand Integrity Preservation
Franchise Model Development
From first location to national rollout
- we’re with you.
Our First Launch
GUIJI
Taiwan’s Most Beloved Tea Experience Coming to L.A. as their first US Flagship store
GUIJI is a premium Taiwanese tea brand known for their famous grapefruit green tea.
Together, we formed a joint venture, and we’re opening GUIJI’s first U.S. store in Q4 2025 at TAWA Gateway plaza in the City of San Gabriel.