California · Asia · Hospitality
Bringing Asian Brands to the U.S.
HOJIA partners with established food and beverage brands to launch, operate, and grow in the U.S. while preserving the culture, craft, and story behind each one.
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Our Capabilities
Our Services From Partnership to Growth.
HOJIA works closely with every brand and its team, combining their vision with the strategy, operations, and market insight needed to grow in the U.S.
- 01U.S. Launch↗
- 02Localization↗
- 03Operations↗
- 04Legal & Compliance↗
- 05Supply Chain↗
- 06Franchise Growth↗
Our portfolio
Our First U.S. Launch
Taiwanese tea brand shaped by traditional flavors, tea craftsmanship, and contemporary design. HOJIA leads Guiji’s U.S. expansion while preserving the culture and character at its core.
San Gabriel, CaliforniaNow Open
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